Hyundai Motor Group and University of Oxford create Foresight Centre for long-term vision and strategy

Oxford-Hyundai Motor Group Foresight Centre to apply Oxford University’s unique future studies approach, shaping tomorrow's values and understanding emerging trends

Hyundai Motor Group and University of Oxford create Foresight Centre for long-term vision and strategy
From Lto R -Mr. Gyun Kim, Professor Soumitra Dutta, Mr. Heung-Soo Kim

London/ Seoul- Hyundai Motor Group., and the University of Oxford inaugurated the Oxford-Hyundai Motor Group Foresight Centre at Convocation House on July 8, 2024, marking a new partnership.

The Foresight Centre at Saïd Business School focuses on Hyundai Motor Group's long-term vision and strategy. It enhances proactive planning to address future geopolitical shifts and risks, fostering innovative research and interdisciplinary dialogues. Partnering with Oxford, known for its Oxford Scenario Planning Approach, the Centre reshapes industry perspectives and guides corporate long-term strategies.

Professor Soumitra Dutta, Dean of Saïd Business School, at the opening ceremony, said, “This is an exciting and important partnership with the Hyundai Motor Group, that will see our world leading research and academics shape the future of business through values-based research. Hyundai Motor Group’s vision to pursue a better future for humanity very much aligns with our School’s values, and we look forward to a fruitful and mutually enriching collaboration”

Attendees from Hyundai Motor Group included Gyun Kim, Executive Vice President of HMG Business Intelligence Institute, and Heung-Soo Kim, Executive Vice President of Global Strategy Office. From the University of Oxford, attendees included Professor Soumitra Dutta, Dean of Saïd Business School, Professor Jonathan Reynolds, Deputy Dean of Saïd Business School, Professor Rafael Ramirez, Director of the Oxford Scenarios Programme, Professor Trudi Lang, Senior Fellow in Management Practice, and other school officials.

Mr. Gyun Kim, Executive Vice President and Head of Hyundai Motor Group Business Intelligence Institute, speaking at the event, “The automotive industry is undergoing a paradigm shift and significant changes in business environments, leading to unprecedented uncertainty. In such times, it is crucial for companies to move away from an experience-based approach and adopt a long-term perspective to identify large-scale future trends. We expect that the Foresight Centre will play a significant role in cultivating a multifaceted and comprehensive perspective on the future within organizations, known as ‘future literacy’.”

Mr. Heung-Soo Kim, Executive Vice President and Head of Global Strategy Office at Hyundai Motor Group, said, “Hyundai Motor Group is committed to proactively shaping an ideal direction for future communities to build a better world for humanity. We will foster unique capabilities to lead the way as a first mover in the global market, embarking on this ambitious journey not only for the next generation but also those to come.”

Specialized programs like the Oxford Scenarios Programme and Oxford Futures Forum will disseminate insights within Hyundai Motor Group, promoting strategic alignment and forward-thinking leadership. The Foresight Centre will also collaborate with the Group's innovation network in key global hubs, including the US, China, India, Germany, and Singapore, enhancing its ecosystem and realizing future goals.

Professor Rafael Ramirez, renowned for his expertise in future scenario planning and former chair of the Global Agenda Council at the World Economic Forum, will lead the Foresight Centre. Co-directed by Titular Associate Professor Trudi Lang, who brings extensive strategic foresight experience from organizations like the OECD Secretariat, the Centre aims to pioneer future goals in the global landscape of technological innovation. This collaboration with the University of Oxford marks a significant step towards shaping the future of the Group and enhancing its leadership in the future mobility industry.