MS Dhoni appointed as brand ambassador for Swaraj Tractor
This TVC features how Swaraj has consistently followed through on customers' expectations, staying true to its DNA of power (Josh), and ensuring customer loyalty.
New Delhi- Swaraj Tractors, a tractor brand, part of the Mahindra Group, they released its new TV commercial (TVC), featuring cricketing legend and Swaraj’s Brand Ambassador, Mr. MS Dhoni.
Coinciding with the launch of a new range of Swaraj tractors, the brand-new TVC brilliantly captures Dhoni's well established energy for cultivating, while gladly communicating his steady confidence in the brand's constancy and enduring execution. This TVC features how Swaraj has consistently followed through on customers' expectations, staying true to its DNA of power (Josh), and ensuring customer loyalty.
The 'Naya Swaraj’ campaign coincides with the introduction of a new range of Swaraj tractors, which marks a transformative leap in the brand's approach towards all-inclusive solutions, while also targeting forward-thinking farmers who embrace modern agricultural practices and technology. Through this campaign, Swaraj Tractors aims to enhance customer experiences through its products and services, ushering in a new era for the brand.
The new Swaraj tractors carefully infuse modern aesthetics, integrate contemporary design elements, while safeguarding the brand's authentic timeless design.
Mr. MS Dhoni, Brand Ambassador for Sawaraj tractors said, Farming, much like cricket, has become an integral part of my life. It requires dedication, hard work, and reliable companions. Swaraj Tractors have been my trusted companions on the field, helping me pursue my passion for farming. This TVC reflects my personal journey and my belief in the brand. The 'Naya Swaraj' truly embodies the spirit of modern farming while staying true to Swaraj Tractors’ DNA of Power and Reliability.
Mr. Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector, Mahindra & Mahindra Ltd. said, Having MS Dhoni on board, first as a customer and then as the brand ambassador for Swaraj, is an honor for us. His presence is a perfect fit with Swaraj’s core DNA of dependability, and his aspirational appeal aligns seamlessly with our new range of modern feature packed tractors. His genuine belief in our products add authenticity, making this collaboration a true reflection of our journey ahead.
Similarly as Dhoni has been a trustworthy figure in Indian cricket, Swaraj Work vehicles have been the foundation of homesteads the country over. The noteworthy cooperation between Dhoni rises above ordinary big name supports, producing a profound association between the client, the brand, and the brand envoy. Dhoni's character impeccably lines up with the fundamental beliefs of both Swaraj and its client base of being straightforward, valid, and trustworthy.
The new TVC has been made by FCB Connection point and will be accessible in different regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi on driving TV slots and advanced stages from September 4, 2023.
