Yokohama Rubber present new tyre pattern for SUVs and Pickup trucks

Hiratsuka, Japan-  The Yokohama Rubber Co, Ltd., introduces the Geolandar CV 4S, a new all-season tire for crossover SUVs. The latest addition to the Geolandar brand of tires for SUVs and pickup trucks, the Geolandar CV 4S will be launched from this autumn in North America, Europe and then South Korea. The new tire will be available in 32 sizes, ranging from 245/45R20 103V to 235/65R17 108V.

The Geolandar CV 4S was created by Yokohama Rubber in response to the ever-increasing global demand for tyres for crossover SUVs. The tyres' remarkable performance in wet and snow situations, as well as on dry roads, is aided by a newly created asymmetric tread pattern and substance. All 32 sizes have acquired the M+S (mud & snow) designation, indicating that they will perform well in heavy snow, as well as the Three-Peak Mountain Snowflake Symbol, which is given to tyres that meet international criteria for tyres used in severe snow.

The Three-Peak Mountain Snowflake Symbol is a mark certifying winter tires for use in Europe.

All-season tyres are suited for usage in all climates since they are suitable for driving on practically all road conditions, from dry and rainy roads to snowy roads. All-season tyres reduce the need for seasonal tyre changes and a location to store out-of-season seasonal tyres because they may be used all year, especially during unexpected snowfalls, boosting user convenience.

Yokohama Rubber is producing SUV tyres under the Geolandar name for usage on a variety of road types, from highway to mud terrain. The Geolandar CV G058, a grand-touring tyre for crossover SUVs, the Geolandar X-CV for high-performance crossover SUVs, and the Geolandar H/T G056 for medium and large SUVs are already on the market. The new Geolandar CV 4S strengthens the brand's capacity to fulfil the expanding needs of SUV buyers.

The consumer tyre business aims to maximise the sales ratios of high-value-added Yokohama tyres, namely the global flagship ADVAN brand, the Geolandar brand of tyres for SUVs and pickup trucks, and various winter tyres, under Yokohama Rubbers' three-year (2021-2023) medium-term management plan, Yokohama Transformation 2023 (YX2023). Yokohama Rubber has been introducing new tyres, such as the new Geolandar CV 4S and Geolandar A/T XD launched this March in North America and Australia, and expanding the size lineups of Geolandar tyres already on the market as part of its "Mud Match" themed campaign aimed at increasing Geolandar tyre sales.