BKT Tyres Partners with India’s Women’s T20 League

Mumbai - Balkrishna Industries (BKT)., an off-highway tyres manufacturer, has been named the Official Tyre Partner for all five teams in India’s premier women’s T20 league, including Mumbai Indians, Royal Challengers Bangalore, Delhi Capitals, Gujarat Giants, and UP Warriorz, for the upcoming season. The move underscores BKT’s commitment to promoting inclusion, opportunity, and long-term development through sport.

The partnership reflects BKT’s belief in sport’s power to advance women’s participation and nurture emerging talent. Women’s cricket in India has grown into a professional ecosystem that emphasizes dedication, teamwork, and performance, offering greater visibility and opportunities for athletes. By supporting the women’s T20 league, BKT aims to empower players, spotlight rising stars, and contribute to the sustained growth of the game.

Mr. Rajiv Poddar, Joint Managing Director, BKT, said, “BKT aligns with sporting platforms that embody equality and inclusion. Partnering with all teams in India’s premier women’s T20 championship strengthens our global cricket presence and enables us to support a high-performance platform that celebrates excellence and resilience.”

Mr. Rajesh Menon, COO of Royal Challengers Bangalore, said, “BKT shares our commitment to excellence, inclusion, and the growth of women’s cricket, making them a valuable partner.” Sunil Gupta, CEO of Delhi Capitals, added, “BKT’s global involvement in sports reflects their commitment to building the game meaningfully, creating shared value and long-term opportunities.”

Similarly, Sanjay Adesara, CBO of Gujarat Giants, and Kshemal Waingankar, COO of UP Warriorz, emphasized the alignment of BKT’s focus on performance and inclusion with their teams’ visions. A Mumbai Indians spokesperson noted, “BKT has been a key partner for five years, and we are proud to extend that collaboration to the women’s game.”

BKT’s support of women’s T20 teams builds on its growing global association with cricket, including a year-long partnership with Cricket Australia as Naming Partner for India’s recent ODI and T20 tour in Australia. The company also maintains a diverse international sports portfolio, including Monster Jam, La Liga, Italian Serie BKT football, EuroLeague Basketball, Rugby World Cup France, and the United Rugby Championship.

Through these partnerships, BKT leverages sport as a universal platform to engage audiences, promote shared values, and strengthen brand presence worldwide, supported in India by its sports consulting agency, RISE Worldwide.

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