MOLINE, Illnois – Deere & Company., an agicultural machinery manufacturer, has unveiled Operations Center PRO Service, an advanced digital tool designed to help equipment owners better manage, maintain, and repair their machines. Built to serve both connected and non-connected equipment across John Deere’s agriculture, turf, construction, and forestry portfolios, the platform offers expanded self-repair features, including software installation when replacing electronic components, also known as reprogramming.
Developed with customer feedback at its core, Operations Center PRO Service joins John Deere’s existing suite of digital tools like the John Deere Operations Center, Equipment Mobile app, and Shop.Deere.com. As part of this update, the new tool will replace John Deere Customer Service ADVISOR™, which will be phased out over the next year.
Mr. Denver Caldwell, Vice President of Aftermarket & Customer Support, said, "The launch of Operations Center PRO Service is a significant milestone that adds to John Deere's existing tools, and it reaffirms our longstanding commitment to empowering customers to choose how they repair their equipment. Importantly, our development of these tools reaffirms John Deere's support of customer self-repair. We view continuously enhancing self-repair as consistent with our mission to ensure John Deere customers have the best machine ownership experience possible."
Key features of Operations Center PRO Service include machine health insights, PIN-specific manuals, software reprogramming, and interactive diagnostics. Available for $195 USD per machine annually, it builds on free tools like operator manuals and JDLink data. Owners can access it via the John Deere Operations Center, with some advanced functions requiring an electronic data link. The tool aims to simplify repairs and reduce downtime.