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IAA TRANSPORTATION 2024: Startup Area- The Innovation Hub for the Future of Mobility

The Innovation Hub for Future Mobility provides a platform for newcomers to focus on pioneering solutions for tomorrow's transportation needs.

Date: July 19, 2024

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IAA TRANSPORTATION 2024: Startup Area- The Innovation Hub for the Future of Mobility

Frankfurt am Main, Germany- In just over two months, IAA TRANSPORTATION 2024 will open its doors, showcasing the exclusive Startup Area in Hall 12. This area is integrated directly into the exhibition space, placing startups in close proximity to leading brands and integrating them into the event's activities. With 34 carefully selected young companies from various countries, IAA once again underscores its role as the leading platform for the future of logistics and transportation. Under the motto "People and Goods on The Move," groundbreaking solutions for the mobility of tomorrow will be presented.

Mr. Jürgen Mindel, Managing Director of VDA, said, "Startups play a crucial role in shaping the future of mobility. Their innovative approaches and fresh ideas drive technological advancement and offer solutions to the most pressing challenges of our time. IAA TRANSPORTATION provides these young companies with a unique platform to present their visions to a global audience and forge valuable partnerships".

Innovative Startups and Groundbreaking Technologies This year's Startup Area showcases pioneering solutions in batteries, AI, autonomous driving, hydrogen and electric engines, and emission-free cooling technologies. Here is a brief overview of some of the exciting startups:

Additive Drives GmbH (Germany) revolutionizes the production of electric motors using 3D printing technologies. Their innovative processes enable faster and more cost-effective manufacturing of high-performance motors, paving the way for sustainable electromobility.

Smarter Eye Technology Co., Ltd (China) develops advanced LIDAR sensors for autonomous driving. Their high-precision sensors enhance the detection and analysis of the environment, significantly improving the safety and efficiency of autonomous vehicles.

Brain of Materials AG (Germany) offers digital infrastructure products and services that optimize material selection and development in the automotive industry. By integrating AI and Big Data, they create a platform that shortens innovation cycles and promotes sustainable materials.

ADASKY Ltd (Israel) develops intelligent thermal sensor technologies that enhance the safety and perception systems of vehicles. Their compact, high-resolution LWIR camera allows autonomous vehicles to see in all weather conditions and lighting, bridging perception gaps left by traditional sensors. The technology is also used for smart cities and detecting elevated body temperatures in public spaces, enhancing urban safety.

Focus on Autonomous Driving This year's Startup Area at IAA TRANSPORTATION highlights services and products for automated and autonomous driving. Seven startups are developing advanced solutions from driver assistance systems to fully autonomous vehicle technologies, promising significant improvements in road safety and efficiency.

International Diversity The Startup Area boasts impressive international diversity with 34 startups from 15 countries, including Germany, Israel, France, the USA, and the Netherlands. Germany leads with 15 startups, showcasing IAA TRANSPORTATION as a global platform for innovative mobility solutions.

Program Highlights and Networking Opportunities Throughout the week, curated pitches on the Industry Stage will feature the latest innovations. The Pioneers Linkup on Thursday evening in Hall 18 is an exclusive networking event connecting established companies, investors, and startups.

Prototype Club at IAA TRANSPORTATION The Prototype Club is another highlight, offering a platform for visionary ideas and revolutionary prototypes. Innovators will present their concepts and receive feedback from industry experts, showcasing their prototypes to a wide professional audience.

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