New Delhi – CNH Industrial N.V., an agricultural machinery manufacturer, plans to set up a new tractor manufacturing facility in India as part of its strategy to expand capacity and capture a double-digit share of the country’s tractor market within the next five years.
The new unit, which would be CNH’s second tractor plant in India and fourth overall, is under evaluation, with land acquisition discussions underway. The facility will be larger than the company’s Greater Noida plant and designed for phased expansion.
Mr. Gerrit Marx, Chief Executive Officer at CNH, said, “We are running scenarios to add another plant in India. This will enable us to grow into a double-digit market share for tractors over the next five years.”
CNH’s Greater Noida facility has a capacity of 60,000 tractors annually, scalable to 70,000. In 2024, the company built 51,000 tractors, selling 37,000 domestically and exporting the rest to Europe, Africa, and the U.S. With India’s tractor industry nearing 900,000 units annually, CNH sees scope to grow beyond its current 4–5% share.
The new plant will support both domestic demand and exports, reinforcing India’s role as a hub for CNH’s manufacturing, engineering, and sourcing operations. The company is also broadening its portfolio to include 35–50 hp tractors, the dominant segment in India, alongside network expansion.
Mr. Narinder Mittal, President and Managing Director of CNH India, said, “The company is diversifying beyond its stronghold in high-horsepower tractors to tap the 35–50 hp segment, which drives most of India’s volumes. This broader portfolio, along with network expansion, will help us reach 10% market share by the end of the decade.”
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