New Delhi - Indian Tractor industry continued its steady climb in June 2025, with sales reaching 77,214 units, up 9% from 71,047 units last year, according to the Federation of Automobile Dealers Associations. Growth was fueled by improved rural sentiment, early monsoon progress, and kharif sowing demand.
Mahindra & Mahindra., sold 17,518 tractors, growing 7% and capturing a 22.69% market share. Its Swaraj Division also posted a 7% rise, selling 14,286 units for an 18.50% share. Together, Mahindra’s brands controlled over 41% of the market.
CNH Industrial., a maker of New Holland and Case IH tractors, recorded the highest growth among major players at 18%, selling 3,381 units.
Deere & Company., grew 13% to 6,212 units, driven by demand for premium models. TAFE., behind Massey Ferguson and Eicher (licensed), sold 9,804 units, also up 13%.
Escorts Kubota Ltd., saw 12% growth, selling 8,443 units, while Sonalika., grew 10% to 10,136 units. Eicher Tractors., reported modest 2% growth with 4,698 units sold.
In contrast to industry trends, Kubota Agricultural Machinery India’s sales dropped 48% to 635 units, cutting its market share to 0.82%. Analysts cite supply chain issues and product-market fit challenges.
Overall, the market reflects rising mechanization and evolving farmer preferences, with strong performers focusing on technology and localized products, while Kubota’s slump underscores the need for better alignment with rural demand.
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