Clermont-Ferrand, France- Michelin SCA., has officially announced that it will become the exclusive tire supplier for all categories of the FIM Superbike World Championship (WorldSBK) from 2027 through the 2031 season. This strategic move further expands Michelin’s footprint in global motorcycle racing, following its notable achievements in MotoGP and MotoE.
The decision aligns with Michelin’s long-term approach to transferring technological advancements from top-tier racing to more production-based championships like WorldSBK. As the motorcycles in this series closely resemble street-legal models, innovations developed on the track can more easily be adapted to consumer tires.
Michelin's return to WorldSBK is also a homecoming, having previously secured 12 titles in the championship during the early 2000s under an open-competition format. The new role as sole supplier reaffirms the company’s commitment to developing tires that deliver a balanced blend of performance, durability, and accessibility.
By supporting WorldSBK, Michelin aims to provide manufacturers, teams, and riders with its elite expertise in motorsport technology, while reinforcing its focus on sustainable innovation. The company’s participation is driven by its core values offering top-tier performance solutions while remaining environmentally responsible.
This exclusive partnership underscores Michelin’s continued dedication to pushing the boundaries of tire technology and serving riders both on the racetrack and the road.
Mr. Matthieu Bonardel, Director of Michelin Motorsport, said, "We are very pleased to be able to commit so quickly to a world-class motorcycle racing championship starting in 2027. The WorldSBK offers an ideal environment to bring our technologies even closer to those used by all riders, whether on the track or on the road. The audience of this championship is mainly made up of enthusiasts who own super sport motorcycles. For them, we will do everything possible to deliver high-quality entertainment, supported by tires with outstanding performance."
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