Chu Lai, Quang Nam – THACO AUTO Co., Ltd, in partnership with Daimler Commercial Vehicles Thailand (DCVT), officially launched the Mercedes-Benz Premium Bus RS 1936 at a special event held at the THACO Bus Plant in Chu Lai. The event also marked the first export of these premium buses to Thailand, reinforcing THACO AUTO’s position as a key manufacturing hub for Mercedes-Benz buses in the ASEAN region.
The ceremony was attended by senior leaders from DAIMLER Southeast Asia, along with bus distributors from Singapore, Malaysia, and the Philippines, and nearly 30 transport business representatives from Thailand.
The Mercedes-Benz RS 1936 is a next-generation bus developed by THACO AUTO specifically for the Thai market, based on the RS 1936 chassis and equipped with advanced features such as a ZF TraXon-AMT automated transmission, blind spot warning, collision alert, adaptive cruise control, and emergency stop signal lights. The design combines European aesthetics, powerful performance, and upgraded safety systems, with a chassis optimized by THACO’s R&D team for Thai road conditions.
Attendees were given the opportunity to test-drive the vehicle and tour THACO’s high-tech production lines and bus component facilities. Many expressed confidence in THACO AUTO’s large-scale manufacturing capabilities and commitment to quality.
The event also celebrated the growing collaboration between THACO AUTO and DAIMLER, which began in 2017 with the distribution of FUSO trucks and buses in Vietnam. Since 2018, the two companies have jointly developed Mercedes-Benz buses for the Southeast Asian market, with the 2022 launch of a new model setting new standards in Vietnam’s transport industry.
The export of the RS 1936 model to Thailand marks a new chapter in the partnership, as THACO continues to expand its international presence by producing vehicles that meet European and global standards, while being adapted to regional market needs.
Looking ahead, THACO AUTO aims to further strengthen its role as a leading automobile manufacturer in ASEAN by investing in technology, innovation, and high-quality, affordable products for both domestic and international markets.
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