Langenthal, Switzerland – Ammann., a road construction equipment manufacturer, has announced the introduction of a new color scheme for its machines in the North American market. The move is intended to strengthen the company’s regional identity and better align with customer preferences across the region.
Mr. Christopher Perkins, Managing Director of Ammann America, said, “The updated look represents another step in the company’s evolution in North America. He noted that Ammann will continue to take strategic actions to reinforce its position as a key player in the region’s construction equipment market.”
Ammann America, a subsidiary of Ammann, has expanded its presence in the region over the past five years with the support of customers, dealers, and rental partners. The company has made significant investments in its North American operations, including facilities located in Orlando, Florida; Columbia, South Carolina; and Florence, Kentucky. These investments, along with a growing team of professionals, have supported the company’s continued growth.
The new color scheme will be applied across Ammann’s full product portfolio in North America, including soil and asphalt compactors, trench rollers, and paving equipment. According to the company, the updated design aims to create a stronger and more unified visual identity tailored to the regional market.
Perkins explained that the refreshed appearance reflects the expectations of North American customers while aligning the brand more closely with the heavy compaction and paving applications that define the market. The updated design will also enhance the visibility and recognizability of Ammann machines in the field.
Despite the visual update, the company emphasized that its core mission remains unchanged. Ammann will continue to focus on delivering high-quality equipment supported by strong customer service, helping customers achieve reliable performance and long-term operational value.
The new color scheme will be introduced gradually and will appear on machines delivered to North American customers in the coming period.
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