Bengaluru- Cleartrip Pvt Ltd., a Flipkart company, on online travel technology company, has achieved an impressive 150% growth in its bus category since launching in April 2023, driven by high demand from tier 2 cities. To capitalize on this momentum, Cleartrip introduced the ‘Bus Pass’, an industry-first initiative designed to make bus travel more affordable. This cost-effective solution offers frequent travelers’ significant savings and added value.
Cleartrip's consumer data reveals that the bus category has the highest number of frequent travelers, with 32% of users repeating bookings in the past three months. Notably, 15% of users have booked at least three times within this period. Bus travelers are highly value-conscious, with 75% using discount coupons during bookings. Popular routes with high repeat bookings include Indore-Bhopal, Bengaluru-Hyderabad, Indore-Pune, Chennai-Madurai, and Coimbatore-Bengaluru.
Customers can purchase a Bus Pass for ₹150 during their bus booking, offering immediate savings of ₹100 on orders of ₹300 or more, in addition to other coupons. The pass allows for up to 5 discounted bookings, enabling savings of up to ₹500. It remains valid for 90 days from the date of purchase.
Mr. Anuj Rathi, Chief Business & Growth Officer, Cleartrip, said, “Over the last year, Cleartrip’s bus category has experienced a remarkable 150% growth, mirroring the booming consumer demand in this category. We are committed to building products powered by in-depth market research, aligning with our customers’ ever-evolving needs. The Cleartrip ‘Bus Pass’ will offer exceptional value and convenience to our user base. We aim to make travel affordable while strengthening our position as a trusted travel partner.”
Cleartrip remains steadfast in its commitment to diversify its offerings and recently introduced Bus service on Flipkart as well.
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