Hyundai Motor, Kia, and NVIDIA Expand Strategic Partnership for Future Autonomous Mobility

Seoul, South Korea - Hyundai Motor Company, an automotive manufacturer, and Kia Corporation have expanded their strategic partnership with NVIDIA to accelerate the development of next-generation autonomous driving technologies. The broader collaboration is designed to support the growth of the future autonomous vehicle ecosystem as the global software-defined vehicle and autonomous driving markets continue to evolve rapidly.

As part of this partnership, Hyundai Motor, Kia, and NVIDIA will combine Hyundai Motor Group’s established software-defined vehicle expertise with NVIDIA’s advanced autonomous driving technologies to develop innovative mobility solutions. With a strong focus on quality, safety, and customer experience, Hyundai Motor Group plans to integrate NVIDIA’s Level 2 and above autonomous driving technologies into selected vehicle models, enhancing both safety and convenience while reinforcing its leadership in AI-driven mobility.

The collaboration will also extend through Motional, Hyundai Motor Group’s autonomous driving joint venture, which will work with NVIDIA to explore new technologies aimed at advancing Level 4 robotaxi capabilities. This is expected to accelerate both technology development and service readiness, marking an important step in Hyundai Motor Group’s commitment to delivering safe, reliable, and scalable autonomous driving solutions.

At the core of this strategy is Hyundai Motor Group’s ambition to strengthen its in-house driving AI capabilities through a data-driven approach. In autonomous driving, competitiveness depends not only on advanced foundation models and platforms, but also on the ability to continuously collect, process, and learn from large volumes of high-quality real-world driving data. By training its models with data gathered from actual driving conditions, Hyundai Motor Group is positioned to further enhance its autonomous driving systems and advance the development of proprietary AI models.

To support this effort, Hyundai Motor Group will make use of NVIDIA’s extensive data platforms and AI technologies, integrating all accumulated data into a unified learning pipeline. This approach is expected to improve the maturity of autonomous driving development, strengthen responsiveness to market changes, and accelerate the internalization of data-centric autonomous driving capabilities.

Built on the NVIDIA DRIVE Hyperion platform, Hyundai Motor Group plans to create an integrated autonomous driving architecture that can scale from Level 2 to Level 4. By combining its in-house software-defined vehicle architecture with NVIDIA DRIVE Hyperion, the company aims to establish a continuous improvement cycle that includes real-world driving data collection across its vehicle fleet, ongoing AI model training and performance enhancement, and deployment and validation in production vehicles.

Through this strategic partnership, Hyundai Motor Group, together with Motional, is seeking to fully internalize state-of-the-art autonomous driving technologies while also continuing parallel in-house development efforts. This dual-track strategy will help ensure ongoing innovation, stronger technological flexibility, and an enhanced ability to respond to global market needs.

Heung-Soo Kim, Executive Vice President and Head of Global Strategy Office of Hyundai Motor Group. said “The expanded partnership with NVIDIA marks an important milestone in realizing Hyundai Motor Group’s vision for safe and reliable autonomous driving technology. Based on a unified, Group‑wide collaborative framework, we will strengthen our differentiated technological competitiveness - from Level 2 and above autonomous driving technology to Level 4 robotaxi services.”

Rishi Dhall, Vice President of Automotive at NVIDIA. Said “The future of mobility will be built on AI and software. We’re combining Hyundai Motor Group’s leadership in vehicle engineering with NVIDIA’s accelerated computing and AI to build safe, intelligent, NVIDIA DRIVE-based autonomous driving systems - from advanced driver assistance in select production vehicles to scalable robotaxi services with Motional.”

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