Mumbai - KRAFTON Inc., a mobile game provider, and Mahindra & Mahindra Ltd., an automotive company, have partnered to introduce Mahindra's Electric Origin SUV, the BE 6, into the world of BATTLEGROUNDS MOBILE INDIA (BGMI). This collaboration offers an engaging experience, designed to resonate with India's young, tech-savvy audience.
BGMI players can experience the sporty Mahindra BE 6 within the game, enhancing realism and excitement. Players can unlock exclusive BE 6-inspired items, including the Quantum and Chrono Charge suits, Volt Tracer Gun, Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan, and more. Special missions will offer unique rewards, such as Mahindra Event Crates, gifts, and a chance to win a real Mahindra BE 6.
Mr. Seddharth Merrotra, Head of Business Development at KRAFTON India, said, “This collaboration marks a major milestone in KRAFTON India’s efforts to deliver truly immersive and localized experiences for Indian gamers. Mahindra BE 6 with sporty and high-end tech, was a natural fit for BGMI’s futuristic and immersive universe. Henceforth, setting a new benchmark in consumer engagement, captivating automotive and gaming enthusiasts alike. It further paves the way for many more groundbreaking updates as we continue to explore new ways to captivate our community.”
Mr. Veejay Nakra, President of Automotive Sector at Mahindra & Mahindra Ltd., said, “At Mahindra, we are redefining electric mobility with the BE 6. Built on our revolutionary INGLO architecture and powered by MAIA, the fastest automotive mind in the world, the BE 6 is crafted for those who thrive on thrill of adventure and innovation. By merging automotive excellence with gaming innovation, we aim to engage India’s vibrant, tech-savvy audience, delivering thrilling experiences.”
KRAFTON and Mahindra are offering BGMI players the chance to win a real Mahindra BE 6 eSUV. To enter, participants must complete Mahindra BE 6 Exchange Centre missions to collect the "Nitro Wheel" and redeem the "Mahindra Event Crate." Then, they must create a 10-30 second video showcasing the BE 6 in BGMI and post it on Instagram or YouTube. Players should tag BGMI and Mahindra Electric’s official accounts and use the hashtags #BGMIxMahindra and #UnleashTheCharge. One lucky winner will receive the electric SUV.
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