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December 21, 2024
Mahindra Tractors celebrated "Kisan Diwas" with a heartwarming digital film honoring the vital contributions of Indian farmers.
Date: December 23, 2024
New Delhi - Mahindra Tractors., a part of Mahindra & Mahindra Ltd., an agricultural machinery company, has celebrated "Kisan Diwas" with a heartfelt digital film honoring the invaluable contributions of Indian farmers. Continuing from last year, "Did you thank the farmer?" campaign, this initiative encourages social media-savvy youth and urban dwellers to join in and express gratitude to the farmers who make every meal possible.
The campaign highlights the role of food delivery apps in urban life, bringing meals to our doorsteps. Through an engaging film featuring delivery personnel, Mahindra draws a parallel, urging people to also thank the true heroes behind their meals – the farmers. The initiative encourages expressing gratitude to farmers on social media using the hashtag #ThankYouKisan.
Kisan Diwas, observed every year on December 23, holds special significance as it marks the birth anniversary of Choudhary Charan Singh, India’s fifth Prime Minister. A visionary leader, Choudhary Charan Singh was a staunch advocate for the rights of farmers and worked tirelessly to improve their welfare. Kisan Diwas serves as a tribute to his legacy and is dedicated to acknowledging the invaluable contributions of farmers across the country. On this day, we celebrate their hard work, perseverance, and essential role in ensuring food security and driving the nation’s agricultural growth.
Mahindra’s initiative reflects its mission to promote prosperity for farmers through innovative solutions, durable tractors, and various financial schemes and support. The campaign seeks to raise awareness and cultivate gratitude among both urban and rural audiences.
