Mercedes-Benz Partners with Boosteroid for In-Car Gaming Experience

Germany- Mercedes-Benz AG, an automotive manufacture has announced a new partnership with Boosteroid, the largest global independent cloud gaming provider. The Boosteroid app will be available next year as part of the MBUX Entertainment Package Plus for vehicles equipped with the third-generation MBUX infotainment system. With this partnership, Mercedes-Benz is taking its next step towards a future of immersive in-car gaming.

Mr. Magnus Östberg, Chief Software Officer, Mercedes-Benz AG, said, we’re offering an even more attractive in-car gaming experience for Mercedes-Benz vehicles. The cloud-based approach to gaming is the ideal way to bring triple-A gaming to our customers and gaming fans alike. It’s a clear proof point of how we’re further developing MBUX to cater to our customers’ expectations. That’s why we’re excited to be here at gamescom, joining our long-time esports partner, SK Gaming, who is one of the best-known names in competitive gaming.”
As gaming and esports gain cultural prominence, their relevance for Mercedes-Benz and its customers grows. With cloud gaming expected to encompass 90% of gamers by the early 2030s, Boosteroid is leading the charge. It simplifies access to over 1,000 high-quality titles including numerous triple-A games such as Fortnite and Sea of Thieves, from popular platforms such as Steam and Epic.

Boosteroid’s subscription model will let users play games on various devices, including the MBUX infotainment system, starting in 2025. Available in Europe and the Americas via the in-car App Store, it allows gaming while parked with a Bluetooth controller or phone. At gamescom, try the new Need for Speed Mobile game for Mercedes-Benz vehicles in China at the SK Gaming booth.

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