New Campaigns by Ashok Leyland Promote Gender Equality

Ashok Leyland's latest TV commercials on International Women's Day spotlight their unwavering commitment to diversity and inclusion, inspiring women to defy stereotypes and pursue their dreams.

Chennai- Ashok Leyland Ltd, a commercial vehicle manufacturer in India and part of the Hinduja Group, has unveiled two compelling TV commercials on International Women's Day, showcasing their commitment to diversity and inclusion. The first commercial features a female protagonist confidently driving their LCV, BADA DOST, while the second aligns with the empowering 'Aali Re' anthem for the Mumbai Indians women's team, of which Ashok Leyland is the principal partner. These campaigns aim to inspire women to pursue their aspirations and challenge traditional gender norms.

Demonstrating their dedication to gender diversity in manufacturing, Ashok Leyland has implemented initiatives like the 'Women-centric Cabin Trim Line' at their Pantnagar plant and established an 'All Women production Line' at their Hosur plant. They have invested in training women in manufacturing skills and entrusted them with leading roles in the production of a new engine line.

Furthermore, Ashok Leyland has collaborated with the Delhi Government's Mission Parivartan to train 180 women as bus drivers, many of whom are now employed with the Delhi Transport Corporation (DTC). Last year, they provided specialized driving training to 100 women to equip them with the skills needed to navigate various terrains and conditions safely.

Shenu Agarwal, Managing Director & CEO of Ashok Leyland, said the company's longstanding commitment to diversity and inclusion, emphasizing equal opportunities regardless of gender or ethnicity. He highlighted how these campaigns showcase women breaking stereotypes and achieving their goals with determination, reinforcing the belief that "Koi Manzil Door Nahin" (No destination is too far). Agarwal also underscored the company's pride in being the principal partner of the Mumbai Indians Women’s Team for the second consecutive year, emphasizing the importance of establishing a better gender balance for a more inclusive ecosystem.

Raja Radhakrishnan, President & Head – HR at Ashok Leyland, reiterated the company's dedication to empowering women and promoting a fair and equitable society. He emphasized their commitment to challenging entrenched conventions and stereotypes, particularly in sectors historically dominated by men, in order to spark positive change and create equal opportunities for all.