National- TVS Motor Company., iconic British motorcycle brand, Norton Motorcycles, is gearing up for a global relaunch. The company will unveil its all-new range of motorcycles on November 4, 2025, followed by a market debut in April 2026.
According to Sudarshan Venu, Chairman and Managing Director of TVS Motor Company, Norton’s comeback will have a worldwide footprint, targeting Europe, the USA, Asia, and India as key markets. India will not only serve as a major retail destination but also emerge as a crucial manufacturing hub for the brand.
In preparation for the relaunch, Norton has begun appointing dealerships across India. The upcoming portfolio will feature four new motorcycles, including the V4 superbike series and the Atlas twin-cylinder adventure model, both set to make their first public appearance at EICMA 2025.
Leading the lineup will be the V4 Manx and V4 Manx R, which will showcase Norton’s high-performance engineering and craftsmanship. The Norton Atlas, on the other hand, will serve as the brand’s volume driver, designed to appeal to a broader audience. Significantly, the Atlas will be fully manufactured in India, a move expected to enhance affordability and accessibility for local buyers.
While production of the V4 models will remain at Norton’s Solihull facility in the UK, a large share of components will be sourced from India, highlighting TVS’s strategy of integrating Indian manufacturing strength with British design and heritage.
Beyond these initial offerings, Norton plans to introduce two additional models in 2026, positioned below the Atlas to expand its market reach. Full details on specifications and pricing will be revealed during the official unveiling in November 2025.
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