New Delhi - Renault India Private Limited., a car manufacturer, has launched its first ‘new R’ store format dealership in Ambattur, Chennai, marking a significant step in its global retail transformation, at the forefront of this evolution.
The ‘new R’ store format is designed to enhance the car-buying experience with a modern, customer-centric approach. Featuring a refreshed interior theme, it places vehicle displays at the center, allowing customers to explore cars from every angle. The revamped design offers a sleek, urban aesthetic with signature lighting, premium seating, and an elevated service experience.
Additionally, all essential customer service areas, including after-sales reception, customer lounges, and sales advisor offices, are seamlessly integrated within the showroom for easy accessibility. This transformation reinforces Renault’s commitment to delivering a superior brand and product experience.
Mr. Venkatram M, Managing Director and Country CEO, Renault India, said, "The launch of the Ambattur dealership marks a pivotal moment in Renault's journey in India. The fact that India became the first country to actualize the new’R store format reaffirms Renault's India strategy. India is at the forefront of Renault's global plans, and soon, the country will witness a completely revamped Renault, offering superior customer experience through acclaimed products, redefined sales experience and globally acclaimed aftersales services."
The enhanced Renault facility features a fresh, contemporary, and urban design with signature lighting and premium seating, offering a modern look and an exceptional service experience for customers. The optimized layout ensures essential customer service areas, such as the after-sales reception lounge and sales advisor offices, are easily accessible while keeping the central space dedicated to vehicle display.
This new dealership format aligns with Renault’s broader “Renaulution” strategy, which focuses on upgrading the brand, evolving the product range, and implementing a comprehensive network transformation. Through this initiative, Renault reaffirms its commitment to innovation and excellence in the mobility sector.
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