Paarl, South Africa – Same Deutz-Fahr (SDF)., a tractor manufacturer, has opened a new commercial subsidiary in Paarl, Western Cape Province, strengthening its presence in South Africa and the wider Sub-Saharan African region.
The new office, located in the Cape Winelands, marks SDF’s second subsidiary in Sub-Saharan Africa after the company established its first regional commercial presence in Tanzania in February 2025.
SDF said the new South African subsidiary will support local partners, strengthen customer proximity, and help develop its brands in the market over the long term. The Paarl office will commercially manage SDF’s brands in South Africa, including Deutz-Fahr, SAME and Grégoire, through existing importer partnerships and dealer networks.
For the first time in South Africa, the full Deutz-Fahr and SAME product ranges will be available to farmers through SDF’s established partners. The company said this will help meet the needs of different farming applications, from broadacre farming to specialised orchard machinery.
Located near the Winelands, orchard regions and citrus-growing areas, the new subsidiary also supports SDF’s focus on orchard mechanisation. The company said the region offers strong potential for its specialised farming technology, building on its long history in orchard equipment development.
Mr. Lodovico Bussolati, CEO of SDF, said, “The opening represents an important milestone for the company and highlights its commitment to South Africa’s agricultural development.”
Mr. Alexandre Duffar, Regional Business General Manager for Sub-Saharan Africa, said, “The local presence will allow SDF to deliver more tailored solutions and work closely with import partners on national distribution strategies.”
With the new South African subsidiary, SDF aims to deepen its support for farmers, expand its regional operations, and continue contributing to agricultural mechanisation across Africa.