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Partnership to expanding product accessibility and plans to grow its offerings from 1,500 to 6,000 product.
Date: September 20, 2024
Gurugram- Uno Minda Limited., a Tier 1 automotive supplier in India, has partnered with the Open Network for Digital Commerce (ONDC) to enhance its digital transformation and customer innovation. This collaboration aims to strengthen market presence, expand customer reach, and increase sales opportunities for consumers.
The ONDC platform, part of the Government of India's Digital India initiative, creates a strong ecosystem for digital commerce, making Uno Minda's automotive products easily accessible across India. Customers can discover Uno Minda parts through ONDC aggregators like Mystore. Leveraging this extensive network, Uno Minda is committed to enhancing accessibility and providing a seamless shopping experience on its digital platforms.
Mr. Vishal Kaul, Business Head, UNO Minda Aftermarket, said “Today marks a significant milestone as Uno Minda becomes the first Indian automotive company to join the Open Network for Digital Commerce (ONDC). This expansion underscores our commitment to innovation and enhancing customer experiences.
Joining the ONDC platform enables us to embrace the future of digital commerce, promoting inclusivity and accessibility for all businesses. We currently offer over 1,500 products across 30+ categories, with plans to expand to 6,000 products, ensuring our cutting-edge automotive solutions are available to a broader audience.
This strategic move aligns with our customer-first approach and reinforces our dedication to transparency in the digital marketplace. We believe our partnership with ONDC will create greater value for our customers and set new industry benchmarks.”
Race Auto India is a B2B publication that offers insightful analysis on the latest news, views, and trends in the automotive industry and its associated sectors. With over 10 years of experience in the field of Commercial Vehicles, Logistics, and Market Research, the team at Race Auto India comprises distinguished experts who have a proven track record of delivering high-quality researched content.
