Brazil- Yadea Technology Group Co., Ltd., an electric two-wheeler brand for eight consecutive years, has officially entered the Brazilian market with the opening of its first store in São Paulo. The launch follows the company’s strong debut at the 2025 Interlagos Festival and marks a major milestone in Yadea’s global expansion strategy.
Located at R. Reação, 177, the two-story, 220-square-meter flagship store offers a full suite of services from product consultations and vehicle sales to test rides and after-sales support. On display are Yadea’s latest innovations, including the high-performance Keeness and the smart urban commuter Owin, both of which were well-received at the Interlagos event.
Founded in 2001, Yadea has sold over 100 million electric two-wheelers in more than 100 countries. With 10 global production bases, the company is a leader in sustainable electric mobility, combining cutting-edge R&D with a robust global supply chain.
In Brazil, Yadea aims to open 300 stores over the next three years, covering major cities across the country. This expansion is part of the brand’s commitment to delivering premium, eco-friendly mobility solutions to local consumers.
Yadea has also started localized production in the Manaus Free Trade Zone, supporting regional development and job creation. By manufacturing locally, the company plans to offer Brazil-made electric vehicles that are both competitively priced and tailored to the needs of Brazilian riders.
With this strong start, Yadea is setting the stage to become a household name in Brazil’s growing electric mobility sector.
Mr. He Dongsheng, General Manager of Yadea South America Marketing Company, said, “The opening of our first store in São Paulo is more than a retail launch—it’s a strategic statement. It reflects our broader vision to bring intelligent, sustainable mobility to more people across Brazil.”
With a growing retail footprint, local production in Manaus, and strong brand momentum from the Interlagos debut, Yadea is laying the foundation for long-term growth. Backed by global expertise and local partnerships, the company is driving a smarter, greener future for urban transportation in Brazil.
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