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Royal Enfield's sales dropped 8% year-over-year to 67,265 units.
Date: August 2, 2024
Chennai- Royal Enfield Motors Limited, motorcycle Manufacturer Company reported an 8% decrease in its wholesale figures for July compared to the same month last year. The company experienced a decline in the sales of motorcycles with engines up to 350 cc. The total of 67,265 units, compared with 73,117 units in July 2023. Both domestic and international markets declined during the month.
Sales of motorcycles with engine capacities up to 350cc dropped by 12%, totaling 56,590 units. Meanwhile, sales of models with engines exceeding 350cc rose by 22%, reaching 10,675 units. International sales also fell by 14%, with a total of 6,057 units sold.
Mr.Govindarajan B, CEO, Royal Enfield, said, July has been an exciting month for us as we launched our premium roadster — the Guerrilla 450 in the electrifying city of Barcelona. The launch of Guerrilla 450 underscores our commitment to delivering world class products offering exceptional motorcycling experiences. We are extremely pleased with the response we have received so far. With a focus on innovation and customer engagement, we have some more exciting announcements for motorcycling enthusiasts across the globe.
