Haryana - JK Tyre & Industries Ltd., a radial tyres manufacturer, has launched its ‘JK Tyre Steel Wheels’ retail centre in Farrukhnagar, Haryana. This marks the beginning of the company’s rural expansion programme, which is targeting towns with populations of one lakh or less across several key states.
Designed as a one-stop destination for all tyre-related needs, these centres will showcase the entire range of JK Tyre products across various segments. Customers can benefit from competitive pricing, industry-leading warranties, and value-added services like tyre changing and wheel balancing. In an innovative move, the centre also introduces an instant claim facility for non-truck tyres — a first-of-its-kind provision in these regions aimed at enhancing customer convenience and trust.
Mr. Anshuman Singhania, Managing Director of JK Tyre & Industries Ltd., said, "Our Rural expansion programme will help us reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are enabling entrepreneurship and access. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland."
This retail expansion is in line with JK Tyre’s strategic vision of strengthening its last-mile presence and tapping into India’s growing rural and semi-urban demand. The company is empowering local entrepreneurs through strategic collaborations, enabling them to manage and grow these centres within their communities. These partnerships offer aspiring business owners an opportunity to integrate with JK Tyre’s extensive national distribution network, promoting self-reliance, creating local employment, and fostering economic growth at the grassroots level.
With an extensive network of nearly 900 exclusive Brand Shops and over 6,000+ channel partners nationwide, JK Tyre serves both existing and potential customers with over 800 SKUs. The company is recognized as one of the top 20 tyre manufacturers globally, with 11 state-of-the-art ‘sustainable’ manufacturing facilities — 9 in India and 2 in Mexico — producing around 35 million tyres annually.
Through this rural expansion initiative, JK Tyre is not only broadening its retail footprint but is also contributing to the economic growth of rural India, ensuring that consumers in even the most underserved regions have access to premium tyres and top-quality service.
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