Mahindra Tractors Launches Personalized Virtual Drive Experience

Mahindra Tractors celebrates 60 years with an AI-powered personalized virtual drive, letting customers create realistic, customized videos of themselves driving the tractors.

Mumbai - Mahindra & Mahindra Limited., an agricultural machinery manufacturer, celebrating its 60th anniversary, has launched a virtual tractor drive experience, allowing customers to create personalized videos of themselves driving a Mahindra Tractor. This initiative follows the "Desh ka Tractor" campaign and aims to deepen customer engagement during the festive season.

Mahindra Tractors has collaborated with Vitra.ai, a leader in AI-powered face augmentation technology, to offer farmers a personalized video experience. Using machine learning and deep learning, Vitra.ai enables customers to appear alongside a Mahindra Tractor in tailored campaign videos.

Customers can create a personalized video by visiting the Mahindra Tractors website, uploading a photo, and providing their phone number and location. The video is then delivered via WhatsApp in the user's regional language.

Vikram Wagh, CEO of Mahindra Tractors, said, “the virtual tractor drive as an innovative way to engage both current and future generations of farmers.”

Satvik Jagannath, Co-founder and CEO of Vitra.ai, said, “Vitra.ai’s technology allows Mahindra to deliver an immersive experience, fostering a deeper connection with the brand. This collaboration has helped Mahindra achieve its engagement goals by effectively personalizing customer interactions across its diverse tractor range.”