Revfin launches 'Jagriti Yatra Abhiyaan' in Uttar Pradesh for greener EV adoption

The campaign focuses on climate preservation, financial independence, and social empowerment through EV adoption

Delhi- RevFin Services Private Limited., a digital lending platform championing sustainable mobility, has successfully launched the ‘Jagriti Yatra Abhiyaan’ in Uttar Pradesh on June 26, 2024, at The Taj, Lucknow. Following the success of its #RevfinBharatYatra campaign, the "Zimmedari Ki Sawaari" initiative, aimed at promoting electric vehicle adoption. Uttar Pradesh aims for 100% electric vehicle use in government departments by 2030, supporting sustainability and advancing towards net-zero goals. 

Mr. Revfin's Founder & CEO, highlighted the robust investment in charging infrastructure and the burgeoning opportunities within Uttar Pradesh's EV ecosystem during a compelling presentation at the event. A panel discussion, "RevUp Uttar Pradesh Collaborative Strategies for Accelerating EV Adoption and Sustainable Mobility," engaged over 30 EV dealers and industry leaders, setting the stage for collaborative growth. 

Mr. Sameer Aggarwal, Founder & CEO of Revfin, said, articulated his ambitious vision through the campaign, stating, "Uttar Pradesh holds a pivotal role as a flagship state for Revfin, significantly contributing to our business. Revfin aims to disburse loans totaling Rs. 3000 crore across various cities in Uttar Pradesh by capturing 20% market share by 2027. With our Jagriti Yatra Abhiyaan, we seek to raise awareness and promote EV adoption throughout the state. Our primary goal is to revolutionize sustainable mobility, presenting electric vehicles as 'Zimmedari Ki Sawaari,' not only reducing carbon emissions but also fostering social and financial empowerment." 

Uttar Pradesh is strategically advancing EV adoption through three pillars Acceleration, Infrastructure, and Manufacturing. The 'Jagriti Yatra Abhiyaan' will bolster this in cities like Lucknow, Prayagraj, Varanasi, Ayodhya, Gorakhpur, Basti, Deoria, Bahraich, Lakhimpur, and Bareilly, with upcoming campaigns to promote EVs for mid and last-mile adoption. 

Revfin is driving Uttar Pradesh's EV ecosystem, empowering women and expanding its reach. They've empowered 23% of their customers in the state, many achieving financial independence with e-rickshaws. Operating in 240 cities, impacting 60 lakh lives, with 400 sales points and 30 OEM partnerships, Revfin promotes inclusion and sustainable mobility. 

Revfin’s ambitious plans involve partnering with leading OEMs such as Bajaj Auto, Bounce Infinity, City Life, Kinetic Green, Lectrix, Saarthi, Tata Motors, Udaan, and Yatri to rapidly scale the EV market in Uttar Pradesh. To date, the company has disbursed over INR 800 crore in loans to fund more than 55,000 electric vehicles across 22 states, collaborating with over 1,500 dealerships and 50 top original equipment manufacturers (OEMs). 

About Revfin

Revfin, an innovative digital lending platform, is spearheading a transformation in sustainable mobility while actively promoting financial inclusion in India by offering convenient and accessible financing solutions. Revfin employs cutting-edge techniques such as Biometrics, Psychometrics, and Gamification to issue loans based on non-traditional data sources through its own NBFC. With a robust digital infrastructure and IoT-enabled monitoring capabilities, Revfin stands out in vehicle tracking, empowering drivers to optimize their earnings.