Basildon, UK – Case IH., an agricultural machinery manufacturer, has announced strategic changes to its dealer network in Staffordshire, aimed at strengthening customer support and ensuring long-term service continuity in the region.
Effective July 1, 2026, G. & S.J. Johnson Ltd has scaled back its business operations and relinquished the Case IH franchise. The territory previously managed by the dealership will now be divided among three neighbouring Case IH dealers.
Under the revised territory structure, Pontesbury Tractors Ltd will expand its coverage to western Staffordshire, including Market Drayton.
Startin Tractors Ltd will extend its operations across eastern Staffordshire, Stoke-on-Trent and parts of Derbyshire.
Lloyd Ltd will take responsibility for the north-western section of the former territory, supporting customers from its Holmes Chapel depot.
Case IH said the expanded coverage builds on the established presence and service capabilities of the three dealerships. The revised structure is intended to provide customers with continued access to machinery sales, maintenance, spare parts and technical assistance.
The dealer network changes are expected to provide Case IH customers across Staffordshire and neighbouring areas with stable and reliable access to the company’s products and after-sales services.
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