London, UK – Lotus Group, an automotive company known for manufacturing high-performance sports cars and electric vehicles, has announced Focus 2030, an updated business strategy aimed at making the company more competitive, flexible, and sustainable while strengthening its ability to handle market challenges.
The strategy is built on four key pillars: strengthening the Lotus brand, adopting a multi-powertrain approach, working closely with partners, and maintaining strong financial discipline. It marks an important new direction for the company.
Mr. Qingfeng Feng, CEO, Lotus Group, said “Lotus was born from the rebellious spirit of Colin Chapman, and that is not lost today. Focus 2030 will reset both the brand and the business to keep us true to our DNA. We are obsessed with engineering, obsessed with performance and obsessed with building drivers’ cars, and that is what will grow this business.”
The strategy focuses on four key areas: protecting Lotus’ performance DNA, adopting a multi-powertrain approach, working closely with partners, and improving financial discipline. Under this plan, Lotus will continue to focus on lightweight design, aerodynamics, advanced engineering, and driver engagement.
A key highlight of Focus 2030 is Lotus’ future V8 hybrid supercar, the Type 135, planned for 2028. The all-new model will feature a hybrid V8 powertrain producing over 1,000 PS, combining high-performance combustion engineering with electrified technology. Lotus says the supercar will reinforce its performance DNA while supporting the brand’s transition toward electrified mobility.
Lotus will also expand its X-Hybrid technology, first launched on the Eletre X in China. The model received more than 1,000 pre-orders in its first month, with European deliveries expected in Q4 2026.
Alongside hybrid development, Lotus will continue the Emira sports car and maintain its BEV line-up, including the Eletre, Emeya, and Evija. Through Focus 2030, Lotus aims to grow globally, improve profitability, and reach 30,000 annual sales units as its model range stabilises.
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