Moline, Illinois / Salinas, California – Deere & Company., an agricultural machinery manufacturer, has announced a strategic collaboration with The Reservoir., an agricultural technology on-farm incubator platform, to accelerate innovation in high-value crop (HVC) agriculture.
The partnership combines John Deere’s advanced agricultural technology, precision equipment, and strong grower network with The Reservoir’s startup ecosystem, field-testing platforms, and commercialization support. Together, they aim to help specialty crop growers address labor shortages, increase efficiency, and improve long-term sustainability.
Mr. Sean Sundberg, business integration manager at John Deere, said, “High-value crops represent an important growth area for agriculture, where innovation can directly impact resilience and productivity. This collaboration connects us with the next generation of agricultural technology and ensures solutions are practical, scalable, and built for growers’ long-term success.”
Under the agreement, John Deere becomes the exclusive original equipment manufacturer partner for The Reservoir, gaining branding opportunities at its Salinas facility and future sites. The company will also have early access to startups, joint R&D programs, and curated field demonstrations.
The collaboration brings together Deere’s expertise in precision agriculture and automation with The Reservoir’s on-farm R&D environment, creating a platform for developing, testing, and scaling cutting-edge solutions for HVC production.
Mr. Danny Bernstein, CEO of The Reservoir, said, “At the Reservoir, our mission is to accelerate innovation in high-value crops and strengthen the sustainability of California agriculture. John Deere’s trusted technology and grower support make this partnership a powerful step toward unlocking the next generation of agtech.”
By uniting global equipment expertise with a thriving innovation ecosystem, the partnership underscores a shared long-term commitment to enhancing productivity, efficiency, and sustainability in high-value crop production across California and beyond.
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