CEAT Appointed a new Chief Digital Transformation Officer

Roy will report to Amit Tolani, CEO of CEAT Specialty, and lead the company’s digital innovation, customer-focused initiatives, and technological advancements.

Mumbai - CEAT Limited., a multinational tire manufacturer, has appointed Mr. Debashish Roy as Chief Digital Transformation Officer, effective December 2, 2024. This strategic move underscores CEAT’s commitment to advancing its digital transformation journey.

Roy brings over 15 years of experience in digital transformation, innovation, and customer centricity across products, platforms, and analytics. An engineering graduate with a management degree from IIM Mumbai, he has led transformation programs for Fortune 500 companies, working with firms like Abbott India, PwC US Advisory, and Cognizant Business Consulting.

Before joining CEAT, Roy was Director of Digital Transformation and Customer Experience at Pfizer, where he led the adoption of innovative digital and IT capabilities. His expertise spans digital and IT strategy, data analytics, program management, innovation, change management, and omnichannel customer experience.

Mr. Amit Tolani, CEO of CEAT Specialty, said, "We are delighted to welcome Debashish to the CEAT family. His extensive experience in digital transformation and innovation aligns perfectly with our vision to enhance customer experiences by driving technological advancement. I am confident that his strategic vision and leadership will significantly contribute to CEAT’s growth and strengthen our market position in the industry."

Mr. Debashish Roy, said, "I am excited to join CEAT and embark on this new journey. My focus will be on innovating for a safer, better world by leveraging technology and empowering people. By connecting, collaborating, and delivering, I believe we can inspire and nurture the human spirit, building a strong foundation for sustainable growth and making CEAT a leader in digital innovation."