Bologna, Italy- New Holland N.V., agricultural machinery manufacturer, is showcasing its latest agricultural machinery, automation technologies and digital farming solutions at EIMA International 2026,on 10-14 November, reinforcing its commitment to making advanced agricultural technology accessible to farmers worldwide.
Under the theme “Technology for All,” the company is presenting an extensive portfolio of tractors, harvesting equipment, compact machinery and intelligent farming solutions at Hall 29. The exhibition highlights New Holland's focus on improving agricultural productivity, operational efficiency and sustainability through practical innovation.
One of the major highlights is the introduction of the T4 F/N/V Auto Command™ tractor range, designed for vineyards, orchards and other specialised agricultural applications. Equipped with continuously variable transmission technology, the tractors aim to improve operating efficiency, precision and operator comfort.
New Holland is also demonstrating its award-winning Specialty Vision Sensor, which uses camera-based guidance technology to support automated tractor navigation and implement operations in vineyards and orchards.
Expanding its compact tractor portfolio, the company is introducing the T2S series, comprising five models with power outputs ranging from 35 to 57 hp. These tractors are designed for livestock farming, horticulture, landscaping and municipal applications.
New Holland is entering the small articulated loader segment with five new models: W10, W13T, W13T Plus, W18T and W22T.
Developed in cooperation with Finnish manufacturer Oy Norcar Ab, these machines are intended to provide versatile material-handling solutions across agricultural and light-equipment applications.
The company is also expanding its telehandler portfolio with the TH7.32 and TH9.32, offering lifting heights of approximately seven and nine metres, respectively, and a maximum lifting capacity of 3.2 tonnes.
The refreshed T7 Long Wheelbase and T7 Heavy Duty tractor ranges feature updated styling, improved lighting systems and enhanced operator interfaces, including a repositioned InfoView™ display.
In harvesting technology, New Holland is highlighting its FR Forage Cruiser equipped with ForageCam™, an intelligent camera-based system that monitors kernel processing and supports automatic machine adjustments to improve harvesting efficiency.
These developments underline the growing importance of automation, precision control and energy-efficient technologies in modern agricultural equipment.
Another major attraction is the T5.120 Il Trattore concept, making its Italian exhibition debut alongside the historic Fiat 702 tractor.
Manufactured at New Holland's Jesi facility, the concept connects the brand's Italian engineering heritage with contemporary agricultural machinery design.
Beyond equipment launches, New Holland is strengthening its focus on digital connectivity, sustainable agriculture and customer support.
The company is introducing a collaboration with Slow Wine to explore how agricultural technology can support sustainable vineyard operations.
Through CNH Parts & Service, customers can access equipment maintenance and productivity solutions, while CNH Capital is expanding financing opportunities for agricultural businesses.
New Holland's participation at EIMA 2026 reflects several important developments shaping the global agricultural machinery industry.
Demand for precision farming technologies, automated equipment, versatile compact tractors and energy-efficient machinery is creating opportunities for manufacturers to expand their product portfolios.
The introduction of advanced specialty tractors, intelligent harvesting systems and compact material-handling equipment demonstrates New Holland's strategy to address the evolving requirements of both small-scale and large agricultural operations
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