Frankfurt am Main- In the spirit of international networking through personal encounters, Ambiente Messe Frankfurt Exhibition GmbH signed a cooperation agreement with Azul Play on 10 September 2024. The aim is to work with one of the best-known B2B trade fair organisers in Latin America to welcome even more trade buyers from South America to Ambiente in Frankfurt, where they can stock up on the latest lifestyle products.
Mr. Philipp Ferger, Vice President Consumer Goods Fairs Messe Frankfurt, said, as a global hub for modern lifestyles, Ambiente reflects the key international style trends in the consumer goods sector. In order to give South American visitors from a wide range of trade sectors better access to the wealth of business opportunities, Ambiente has signed an agreement with Azul Play. With its Eletrolar News Magazine, Azul Play is the perfect partner to promote Ambiente in this region. ‘We are always looking for opportunities to network internationally, to offer our exhibitors and visitors additional added value and look forward to working together in this exciting market.’
For 15 years, Azul Play has organised the Eletrolar Show, Brazil's largest trade fair for consumer electronics, home appliances, mobile devices, furniture, housewares and IT. The company is also responsible for the Smartphone Congress, Eletrolar Congress & Expo WTC, the Artificial Intelligence Summit for Retail, Latin American Electronics, Latin American Housewares, Electronics Home Argentina, Electronics Home & Mobile Miami and Latin American Housewares Miami.
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