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Ascenso Tyres Appointed Ryan Lopes as VP of Marketing
Ascenso Tyres North America appoints Ryan Lopes as VP of Marketing and Business Strategy to lead marketing and strategy efforts.
Date: April 16, 2025
Ohio, US - Ascenso Tyres Inc., a brand of MTPL and an off-highway tire company, has appointed Mr. Ryan Lopes as Vice President of Marketing and Business Strategy, effective immediately. In this pivotal role, Lopes will lead the company’s marketing initiatives and strategic planning efforts across North America, further strengthening Ascenso Tyres position as an innovator in the tire industry.
Mr. Thom Clark, President of Ascenso Tires North America, said, "We are thrilled to welcome Ryan to our team. His expertise in strategic marketing and business development will be invaluable and play a key role in propelling our next phase of growth.”
Lopes bring over 12 years of experience in the tire industry and corporate strategy, with a proven track record of enhancing brand value and expanding market share. Before this promotion, he was responsible for global business development in new tire categories for Ascenso. His leadership was instrumental in establishing a greenfield solid tire factory for the company, showcasing his capability in driving operational growth and strategic development.
As Vice President, Lopes will oversee product and brand strategy, enhance corporate communications, and lead long-term business planning. His responsibilities will also include aligning Ascenso Tyres' marketing and strategic initiatives with the company’s broader goals for innovation and growth in North America. Lopes’ cross-functional leadership will ensure that the company's marketing efforts are closely integrated with Ascenso’s ongoing mission to drive efficiency and performance in the off-highway tire sector.
Mr. Ryan Lopes, said, "I’m excited to continue my career with Ascenso Tires North America at such a pivotal moment. I look forward to collaborating with the talented team to build on the company’s momentum and deliver impactful strategies that support innovation, customer success, and sustainable growth."
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