Ashok Leyland expands LCV dealership in Siliguri, West Bengal

Ashok Leyland opened its 5th LCV dealership in West Bengal, offering BADA DOST, DOST, PARTNER, and MiTR, backed by advanced facilities and strong customer support.

Chennai- Ashok Leyland Limited., of the Hinduja Group., a commercial vehicle manufacturer, has inaugurated its 5th Light Commercial Vehicle (LCV) dealership in West Bengal. Located at Eastern Bypass Road, Siliguri, the sales facility is managed by Happie Trucking, with a dedicated workshop for service and spares at New Jalpaiguri. The facility features advanced tools, quick service bays, and top-notch infrastructure to enhance customer experience. The LCV lineup includes BADA DOST, DOST, PARTNER, and MiTR.

Mr. Viplav Shah, Head – LCV Business, Ashok Leyland said, “We are excited to further strengthen our presence in this region. West Bengal and Eastern India at large, have been a key market for us. We have always recognized the potential this region has and we are excited about the opportunities that lie ahead in this geography. We have been working on creating a strong foothold in the region, and the new dealership in Siliguri will bolster our presence in this geography. The overwhelming success of our ‘DOST Range’ and now the ‘BADA DOST’ can be attributed to the robustness of our products and the extensive reach of our network. All our products have been receiving great responses from our customers, thanks to their best-in-class mileage and class-leading performance, backed by extensive sales and aftersales support. We are extremely proud that our track record of service retention levels is exemplary with close to 70% of our customers returning to our dealer workshops, even after the warranty period. We, as always, would remain committed to maintaining and even enhancing the level of customer service and satisfaction. This new dealership is being opened to further strengthen our reach, in line with our commitment.”

Ashok Leyland continues to address the evolving needs of Indian Light Commercial Vehicle (LCV) customers by offering advanced technology at competitive prices, with over 5 lakh LCVs currently on Indian roads. The BADA DOST, built on a robust new platform, is available in four variants (i2, i3+, i4, i5) and is powered by an 80 hp BS6 engine, offering best-in-class power, mileage, payload, and load body dimensions, making it ideal for inter- and intra-city applications. Prices start at ₹8,59,000 for the i2 variant. The DOST range—comprising DOST LiTE, DOST STRONG, and DOST+—caters to diverse market needs, with prices starting at ₹7,92,000. The PARTNER, a modern load carrier with 3.5–4.8-ton payload capacity, comes in 4-tyre and 6-tyre options with load body lengths from 10ft to 17ft and is powered by the ZD30 CRDI engine. Prices start at ₹17,00,000. The MiTR Bus, based on the PARTNER platform, is available in standard and school bus variants, designed for superior mileage and safety compliance, with prices starting at ₹22,39,000. All vehicles are manufactured at Ashok Leyland’s state-of-the-art Hosur plant, reflecting the company’s commitment to quality and innovation.