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partnership will offer comprehensive financial solutions to Ashok Leyland’s customers.
Date: June 28, 2024Chennai- Ashok Leyland Limited., of the Hinduja Group Ltd., has signed an MoU with Bajaj Finance Ltd., part of Bajaj Finserv Ltd., to form a strategic vehicle financing partnership. This agreement will allow both companies to provide customized financial solutions to their customers across India.
The MoU was signed by KM Balaji, CFO, Ashok Leyland and Harjeet Toor, President – Bharat Lending and Strategic Partnerships, Bajaj Finance in the presence of Sanjeev Kumar, President and Head- MHCV, Ashok Leyland. Through this partnership, Bajaj Finance will offer comprehensive financial solutions to Ashok Leyland’s customers.
Mr. KM Balaji, Chief Financial Officer, Ashok Leyland said, “Ashok Leyland is delighted to partner with Bajaj Finance to provide customized finance solutions to our customers. This strategic partnership will strengthen Ashok Leyland’s market position. Our products, featuring innovative technology, offer industry-leading total cost of ownership, ensuring maximum profitability for our customers. We remain committed to delivering exceptional customer experiences.”
Mr. Sanjeev Kumar, President-M&HCV, Ashok Leyland said, “At Ashok Leyland, we are dedicated to continuously enhancing our customers’ experience and delivering greater value. With the combined strength of Bajaj Finance and Ashok Leyland, our customers will now have access to comprehensive financing solutions with specially curated easy repayment plans.”
Mr. Anup Saha, Deputy Managing Director, Bajaj Finance said, "We are delighted to collaborate with Ashok Leyland to provide commercial vehicle owners access to seamless financing solutions customized to their needs. We are confident that with Bajaj Finance's best-in-class India stack processes more vehicle owners will gain from this partnership and scale their operations."
The Sales and Marketing teams of Bajaj Finance and Ashok Leyland will join forces to develop joint marketing and financing programs, mutually enhancing business volumes.
Ashok Leyland offers a wide range of trucks and buses, catering to various commercial needs from light vehicles to long-haul trucks and diverse buses. Known for technological innovations, the company provides eco-friendly buses powered by alternative fuels, promoting safer and greener transportation in India.