Seregno, Italy - Balkrishna Industries Limited., an agricultural and OTR (Off-The-Road) tyres manufacturer, has announced the appointment of Henrik de Koning as its new Head of OEM Europe & Key Account, strengthening the company’s strategic focus on the Original Equipment (OE) channel across the region.
In his new role, de Koning will lead BKT’s advancement within the European OE segment, reinforcing partnerships in the off-highway sector and serving as a key point of contact for major customers. His appointment aligns with BKT’s broader growth ambitions and its commitment to deepening engagement with OEM partners.
Bringing more than 25 years of experience in the tyre industry, including extensive expertise in the agricultural segment, de Koning is set to drive BKT’s expansion in the European Original Equipment market. His in-depth knowledge of agricultural and OTR (Off-The-Road) tyres will play a crucial role in addressing evolving market demands and delivering tailored solutions to customers.
Mr. Henrik de Koning, said, “I am delighted to be joining BKT at this exciting stage of its journey. I am impressed by the path BKT has taken so far and honored by the opportunity to contribute to its Growth Vision 2030. Together with the BKT team and our partners, I look forward to further strengthening, consolidating and expanding our presence in key European markets, as well as paving the way for new business opportunities.”
In his leadership capacity, de Koning will leverage BKT’s comprehensive product portfolio spanning agricultural and OTR tyres, further consolidating the company’s position in the European off-highway OEM landscape.
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