Boon Siew Honda partners EMS to expand ADV160 accessories

Pulau Pinang, Malaysia- Boon Siew Honda Sdn. Bhd. (BSH) announced a collaboration with E Motorsports Sdn. Bhd. (EMS) to expand accessory options for Honda motorcycle owners in Malaysia, starting with the ADV160.

Under the initiative, EMS will develop, supply, support, and warranty a curated range of accessories tailored to Malaysian riding preferences. The first phase introduces three style packages for the ADV160 Outdoor, City, and Touring designed to suit different usage needs. These packages will be displayed at all Impian X locations and selected Honda authorised dealers for customer reference. Riders can also explore the wider EMS accessory catalogue at Select Shop outlets.

To support the launch, BSH is running the “ADV160 + EMS Lebih Bergaya” campaign from 2 December 2025 to 28 February 2026. Customers who purchase a new ADV160 and register with Honda X during the campaign period will receive an RM500 EMS voucher.

BSH said the partnership aligns with Honda’s “3 Joys” philosophy—Joy of Selling, Joy of Buying, and Joy of Creating—by offering more personalisation choices to enhance ownership satisfaction. Managing Director and CEO Kunitomo Asano said making EMS accessories available at the point of purchase will improve practicality, convenience, and confidence for riders from day one.

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