Bridgestone Expands Premium Car Tire Production in India

Bridgestone Announces US$85 Million Investment to Reinforce Premium Passenger Car Tire Production and Development in India

Mumbai- Bridgestone India Private Ltd. (BSID), a subsidiary of Bridgestone Corporation (Bridgestone), has announced a strategic growth investment to expand capacity in India. The investment will be directed to the Bridgestone Pune Plant and the Indore Plant to reinforce the company’s premium-mass strategy. The collective investment will be approximately US$85 million with expansion scheduled to start from the beginning of 2025.

By 2029, the Pune plant's production capacity will increase by 1.1 million tires annually. The Indore plant will also enhance its premium tire production. In 2025, BSID will establish a satellite technology center at Pune to produce "Dan-Totsu products" tailored for the Indian market using ENLITEN technology. This center will strengthen and speed up the company’s entire engineering process, from material planning to product design and manufacturing in India.

Bridgestone views the Indian market as a growth opportunity for its premium passenger tire business, driven by stable economic development and rising automotive ownership. BSID plans to strengthen its market position by expanding "Dan-Totsu products" with "ENLITEN" technology as the new premium offering. The company anticipates growing demand for premium tires, including High Rim Diameter (HRD) tires, in the mid- to long-term.

Since its establishment in 1996, BSID has focused on motorization and business development in India, reinforcing a "produce and sell" system with local production and service. This latest investment accelerates BSID’s efforts to create social and customer value in India, contributing to local customers, society, and the industry. It also supports the company’s "growth with quality" strategy, ensuring high profitability while emphasizing value creation.

These initiatives are part of Bridgestone's Mid Term Business Plan (2024-2026), focusing on "Create good tires" and "Create good business." Bridgestone is dedicated to building a sustainable future by co-creating value with employees, society, partners, and customers. By strengthening its premium tire business for passenger cars, the company continues to deliver social and customer value as a sustainable solutions provider.