Tokyo, Japan – Bridgestone., a premium tyres manufacturer, has reinforced its route to market for agricultural tyres in the UK through a new strategic partnership with Kirkby Tyres., designed to improve product availability, delivery speed and customer support for farmers, contractors and machinery dealers.
Under the agreement, Kirkby Tyres will stock and distribute the full Bridgestone and Firestone agricultural tyre portfolios nationwide. Distribution will be managed from Kirkby’s 20-acre logistics centre in Liverpool, which includes more than 500,000 sq ft of covered warehousing and enables next-day delivery across the UK with no minimum order requirements — a key benefit during peak seasonal periods when machinery downtime can be costly.
The partnership aims to simplify access to premium agricultural tyres while ensuring consistent, year-round supply. As farm machinery continues to increase in size and weight, tyre selection is becoming more critical for controlling soil compaction, maximising traction efficiency and reducing fuel consumption across arable and mixed farming operations.
The range held by Kirkby Tyres includes Bridgestone’s VT-TRACTOR, VX-TRACTOR, VX-R TRACTOR and VH-IND tyres, alongside the Firestone agricultural range. Bridgestone’s VT-TRACTOR features very high flexion (VF) technology, allowing tyres to operate at lower pressures to increase footprint area and reduce soil compaction while maintaining load capacity. The VX-TRACTOR is engineered for durability and long service life, while the VX-R TRACTOR features a wide tread design to enhance stability across mixed field and road applications.
By combining advanced tyre technology focused on soil protection and operational efficiency with a high-capacity national distribution network, the partnership is intended to support modern farming systems where timeliness, machine performance and soil health are increasingly interlinked.
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