BRP Opens First European Store in Paris

Valcourt, Canada- BRP Inc., is a manufacturer of snowmobiles, ATVs, side-by-sides, motorcycles, and personal watercraft, has officially opened its first-ever European flagship store in partnership with dealer Canadian Motors. Located at 8 Boulevard du Montparnasse, in the heart of Paris, the new showroom offers an immersive retail and demo experience centered around BRP’s Can-Am brand of on-road vehicles.

The 144-square-meter space features BRP’s full range of Can-Am vehicles, including the all-new Can-Am Pulse and Can-Am Origin electric motorcycles, and the Can-Am Canyon, the brand’s latest and most rugged three-wheeler. This flagship marks a major milestone in BRP’s 22-year journey, highlighting its commitment to innovation and deeper customer engagement across the EMEA region.

The Can-Am Pulse and Can-Am Origin are the brand's first electric motorcycles, powered by BRP’s proprietary Rotax E-Power drivetrain with a liquid-cooled system that ensures consistent performance, extended battery life, and rapid charging (20% to 80% in 50 minutes with Level 2 chargers).

• Can-Am Pulse: Built for city life, this sleek naked bike offers agile handling, a 10.25" touchscreen with Apple CarPlay, BRP GO! App integration, and Active ReGen for smooth deceleration and energy recovery.
• Can-Am Origin: A dual-sport electric motorcycle designed for both urban roads and off-road terrain. It features KYB suspension, off-road riding mode, and all-terrain tires – ideal for riders seeking adventure.

Both models are available in 11kW and 35kW versions, with the 11kW variant accessible to French riders holding a standard car license and completing a short training course.

Also featured are:

• Can-Am Canyon: The most adventure-ready three-wheel vehicle from BRP to date, ideal for countryside and long-distance touring.
• Can-Am Spyder: Combining powerful performance with long-distance touring comfort and premium design.
• Can-Am Ryker: A fun, accessible, and agile three-wheeler, perfect for new riders or weekend escapes.

With over 450 dealers in EMEA, BRP’s new Paris flagship store strengthens its European footprint and offers customers a hands-on introduction to its expanding electric and three-wheel lineup. Canadian Motors, with its strong experience in the French electric bike market, will operate the store, supported by BRP’s marketing efforts to drive engagement and visibility.

Mr. Steve Pelletier, Vice President and General Manager International at BRP, said, "The opening of our flagship store marks a milestone for BRP in Europe and positions us to continue growing as a global leader in powersports. With its prominent location in the heart of the French Capital, and strong focus on our all-new electric motorcycles, this new store enables us to expand our market presence by connecting even more with our community and confirms our long-term investment in Europe."