Raipur - CASE Construction Equipment., a brand of CNH and a construction equipment manufacturer, has reinforced its customer-first approach with the launch of a new integrated 3S (Sales, Service, and Spare Parts) dealership in Raipur, Chhattisgarh. Operated by Asrial Dhanlaxmi Machinery India LLP, the facility is designed to offer a seamless experience to customers by combining sales, after-sales support, and spare parts availability under one roof.
Mr. Carlo Oliva, Head of Network Development APAC, Construction Equipment segment, said, “As a global brand, CASE is committed to building a future-ready network that supports sustainable growth and consistently delivers excellence. This new dealership is not just an expansion - it represents our vision of blending global expertise with local insights. Strengthening our presence in central India allows us to deliver advanced technology, dependable service, and world-class support to our customers.”
Mr. Shalabh Chaturvedi, Managing Director of CASE Construction Equipment, India & SAARC, said, “Raipur is rapidly emerging as one of India’s key industrial and commercial hubs, and plays a vital role in the nation’s infrastructure growth. With increasing development across sectors such as roads, mining, real estate, and industry, there is a growing demand for high-performance construction machinery. This dealership enables us to offer faster service, better reach, and deeper engagement with the infrastructure needs of the region.”
Strategically located, the new facility is equipped with a state-of-the-art workshop staffed by trained service engineers and technical advisors. It is well-positioned to provide efficient support not just in Raipur, but also in surrounding districts including Bastar, Mahasamund, and Rajnandgaon.
Customers will benefit from a full suite of offerings, including flexible financing, attractive exchange programs, and dedicated maintenance and uptime solutions. The dealership will house CASE’s complete product portfolio, which includes backhoe loaders, vibratory compactors, excavators, skid steer loaders, motor graders, and dozers.
Backed by a team with in-depth knowledge of local conditions and industry requirements, this new dealership is set to become a key enabler for contractors and businesses in the region.
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