CEAT Tyres Powers Mahindra OJA Tractor Launch

Brisbane, Australia – CEAT Specialty Tyres Limited., an off-highway tyres manufacturer, has partnered with Mahindra & Mahindra (M&M) for the launch of the next-generation OJA tractor range in Australia. The tractors were unveiled last month in Brisbane, with CEAT serving as the official tyre supplier, providing high-performance tyres designed specifically for Australian conditions.

The collaboration positions CEAT as the first-source tyre supplier for Mahindra’s compact and sub-compact tractors (20–25 hp), covering agricultural, industrial, and turf applications. Ahead of the launch, CEAT delivered all tyres to Mahindra Australia from its Ambernath facility, ready to fit tractors equipped with loaders, backhoes, and mowers.

CEAT developed its tyres to meet the demanding terrain and farming conditions of Australia. The FARMAX tyres provide superior traction and long-lasting durability for agricultural operations, while the TYROCK Super X3 line is designed for heavy-duty industrial use, supporting loaders, backhoes, and other attachments. For hobby farms and turf maintenance, the TURF XL tyres deliver low-compaction performance, protecting the ground while ensuring smooth operation.

Mr. Amit Tolani, CEO of CEAT Specialty, said, “We are proud to partner with Mahindra for the OJA launch. Our tyres are built to perform across applications, helping both farmers and hobby users achieve greater productivity.”

Mr. Ravindra S. Shahane, Head of Global Product Planning at Mahindra & Mahindra, said, “OJA tractors deliver advanced solutions for Australian farms. CEAT’s high-quality tyres strengthen the range and extend our long-standing collaboration into Australia.”

Mahindra’s OJA tractors combine tough performance with operator comfort. They feature an ergonomic design with advanced technologies, button-operated PTO, and powerful loaders. A digital driver display panel, advanced hydraulics, and smooth power steering enhance usability, while an optional cabin configuration offers added comfort for long working hours.

You must be logged in to respond.