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CNH Industrial appoints Cameron Batten as Chief Communications Officer, joining its global leadership team to drive strategic growth.
Date: March 19, 2025
London, England - CNH Industrial N.V., an agricultural machinery manufacturer, has appointed Mr. Cameron Batten as Chief Communications Officer. In this role, he will join the company’s global leadership team, which is dedicated to executing CNH’s strategic priorities to drive sustainable and profitable long-term growth.
Cameron Batten brings over 25 years of extensive experience in communications, covering key areas such as media relations, government affairs, brand marketing, corporate reputation management, employee engagement, and social impact for globally recognized consumer brands. Prior to joining CNH, he served as Chief Communications Officer at Volkswagen Group of America, where he led strategic communication initiatives.
His career also includes leadership roles such as Vice President of Brand Communications at Samsung Electronics America, Vice President of Card Communications at Capital One, Global Head of Workforce Communications at Johnson & Johnson, and Vice President of Communications at American Express. Throughout his career, Batten has played a pivotal role in shaping corporate narratives, strengthening brand presence, and driving impactful engagement strategies.
Mr. Gerrit Marx, Chief Executive Officer at CNH, said, “We have entered a new strategic chapter at CNH and that calls for a visionary storyteller who can harness the rich technology landscape to powerfully tell our story. In Cameron, CNH gains a wealth of expertise in communications and stakeholder engagement that will help us articulate our path, progress, and the positive impact we make everywhere, every day through our iconic brands.”
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