Daimler India CV launches used truck exchange platform

Chennai – Daimler India Commercial Vehicles Pvt Ltd (DICV) of Oragadam, near Chennai, a subsidiary of Germany’s Daimler AG, has announced the launch of its truck exchange program called ‘BharatBenz Exchange’.

At present this program has been implemented in 60% of dealer network and rest 40% will be part of this by 2020-end. Without the scrappage policy in place, the company expects this new program to have three times growth than the current new vehicle sales business.

BharatBenz Exchange aims to provide customers with the best resale value and smooth management of the end-to-end documentation process for optimum customer satisfaction. The experts at BharatBenz will also support used vehicle buyers (both individuals and companies) with a large portfolio of vehicles suitable to their application by providing the right AMC and Extended Warranty options for their range of refurbished trucks. The team will also assist in identifying the right financing partner.

BharatBenz Exchange will provide buyers with a carefully-picked pool of used trucks that have undergone thorough quality checks, made available via its nationwide dealership network.

Satyakam Arya, managing director and CEO, Daimler India Commercial Vehicles Ltd said, “As the number of BharatBenz owners rapidly increases, we feel it is the right time to tap the massive potential presented by the used commercial vehicle segment. We look forward to delivering BharatBenz’s superior quality, service and TCO to an even larger customer base.”

Rajaram Krishnamurthy, Vice-president, Marketing & Sales and Customer Service, Daimler India Commercial Vehicles Ltd, added, "There is a huge demand in Tier 2 and Tier 3 cities for used trucks and rural India is where used truck business is growing. We also see drivers who are converting to owners preferring medium duty trucks as their starting point."