Euler Motors Appoints Ashish Tandon to Lead EV CX

New Delhi - Euler Motors Private Limited., an electric commercial vehicles manufacturer, has appointed Mr. Ashish Tandon as Global Head of Customer Excellence, reinforcing its commitment to enhancing customer experience and advancing the EV ecosystem.

With over 25 years of automotive industry experience, Tandon will lead customer excellence initiatives and drive the development of the Euler EV-Ecosystem. He has held key leadership roles at major automakers, including Tata Motors' Commercial Vehicles Business, TAFE, and Mahindra & Mahindra.

Euler Motors expansion strategy aligns with Tandon's appointment as demand rises. He will lead EV technology integration and implement a seamless, scalable customer experience. With an Engineering degree and an Advanced EV certification from IIT Delhi, his expertise in business strategy and stakeholder engagement strengthens his role.

Mr. Saurav Kumar, Founder and CEO of Euler Motors, said, “Like with our vehicles, we want to deliver a differentiated and matchless customer experience – on par with, or better than, the experience with ICE vehicles – both in the pre purchase phase as well as in after-sales service. Tandon's proven track record in customer-focused transformation would advance the company's vision of accelerating India's transition to electric vehicles.”

Mr. Ashish Tandon, said, "The EV narrative so far in India has been focussed on Product and adoption, and I am delighted that Euler Motors has chosen to invest its energy on the post-acquisition narrative, as that is crucial to fuel the transformation of mobility in India."

Euler Motors leads India's EV sector with innovations like the Storm EV, India’s first 4W LCV with ADAS, and the HiLoad EV, the most capable 3W EV. Its strong focus on after-sales service and customer experience is expected to boost consumer confidence and drive EV adoption in the commercial segment.

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