Euler Motors Unveils ‘NEO’ Passenger EV Brand

New Delhi- Euler Motors Private Limited., a designs and manufactures electric commercial vehicles for last-mile logistics, has announced its entry into the commercial passenger EV category with the launch of ‘NEO by Euler’. As part of this new brand, the company unveiled the NEO HiRANGE, an advanced electric three-wheeler designed to provide sustainable last-mile passenger connectivity. The vehicle aims to support urban decarbonization while remaining one of the most economical EV options for drivers.

‘NEO by Euler’ is positioned to serve a wide customer base, from first-time EV buyers and ride-hailing drivers to fleet operators and self-employed owners. Over the next three to four months, Euler Motors plans to roll out the brand across 50 cities in India, further strengthening its footprint in the electric mobility ecosystem.

Auto-rickshaws are a vital part of India’s daily commute, contributing nearly 20% of urban transport trips in cities like Bengaluru, Delhi, and Mumbai. Despite this significance, the segment has long lacked reliable and efficient products. ‘NEO by Euler’ addresses these gaps with vehicles engineered for high range, durability, and ease of maintenance, ensuring predictable performance and lower total cost of ownership for drivers.

The NEO HiRANGE has been developed after more than two years of R&D and conversations with over 10,000 auto-rickshaw drivers. It features Euler’s proven EV technology, a rugged chassis built for Indian roads, and all-weather reliability. With a top real-world range of 200+ km on a single charge and a charging time of just 3.25 hours (10%-80%), the vehicle is built for drivers who cover 120–200 km daily. Key features include a skateboard chassis, 65 Nm torque, hill-assist for stable performance, in-house electronics for real-time diagnostics, and a warranty of up to 6 years/1.75 lakh km. Anti-theft GPS further enhances security, making it ideal for high-usage commercial operations.

Mr. Saurav Kumar, Founder and CEO of Euler Motors, said, “We are excited to enter the commercial passenger EV segment with ‘NEO by Euler’. It reflects our leadership in the commercial EV space and is the result of deep engagement with auto drivers across Indian cities. Drivers told us about their challenges – from fuel queues to unpredictable maintenance and low savings – and we built NEO to directly address these needs. With the highest range, enhanced passenger comfort, and reliable performance, NEO is a no-compromise solution for India’s mobility ecosystem.”

The NEO HiRANGE will be available in three variants: NEO HiRANGE MAXX, HiRANGE PLUS, and HiRANGE, offering ARAI-certified ranges of 261 km, 204 km, and 171 km, respectively. All variants use chassis-integrated lithium-ion batteries, with capacities ranging from 13.44 kWh to 9.6 kWh, powered by a 9 kW LV AC PMSM motor.

With ‘NEO by Euler’, the company is setting new benchmarks for range, durability, serviceability, and total cost of ownership in the electric auto-rickshaw space. As demand for reliable and high-performance passenger EVs accelerates, Euler Motors is poised to drive the transformation — one city, one fleet, and one ride at a time.

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