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Farmfront and Metzer Announce Strategic Irrigation Partnership at EIMA 2024

Farm ME |Agri industry

On EIMA 2024's opening day, two leading irrigation system manufacturers signed a key agreement to merge their distribution networks, offering the market a full range of advanced solutions.

1162 views | Date: November 7, 2024

Farmfront and Metzer Announce Strategic Irrigation Partnership at EIMA 2024

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Bologna, Italy - THE CARLYLE GROUP INC., (Farmfront), a global irrigation platform, and Metzer., an irrigation system company, signed a commercial collaboration agreement. This partnership combines their industrial expertise and distribution networks to deliver a comprehensive product line.

On the opening day of the Bologna exhibition, the Milan-based industrial group and the Israeli company, both showcased in EIMA International’s Hydrotech hall, signed an agreement to establish what they describe as a pioneering strategic partnership.

Mr. Daniel Neves, CEO of Farmfront, said, "The agreement states that Farmfront and Metzer will share their respective distribution networks to offer operators in the sector a complete range of products, from pivot systems to drip systems which can satisfy every crop need, in every model of agriculture. This is the first time that an Israeli and a European company in the irrigation sector have created such a strong commercial cooperation which, compared to other initiatives of this kind, has absolutely new features."

Mr. Israel Cohen, CEO of Metzer, said, "Our goal is to offer customers the most suitable technological solution, among those included in our common “portfolio” of irrigation systems, regardless of whether it is a Metzer or Farmfront technology".