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Firefox Bikes has appointed Ashwani Gautam as CEO to lead growth and innovation in the premium cycling segment.
Date: February 19, 2025
Haryana - Firefox Bikes Pvt Ltd., a brand of Hero Motors Company and a bicycle manufacturer, has appointed Mr. Ashwani Gautam as new Chief Executive Officer (CEO). With extensive experience in business transformation, P&L management, and go-to-market strategies, Ashwani will drive the company's growth and innovation in the premium cycling segment.
Ashwani, an alumnus of IIT BHU and IIM Ahmedabad, has held prominent leadership roles across the Consumer Durables, Healthcare, Power, and Automation industries. Prior to joining Firefox, he was with Hero Cycles, where he served as Chief of Staff and Business Head for International Business, Exports, and E-commerce.
In his new role at Firefox, Ashwani will lead the brand’s efforts to reinforce its market leadership by driving strategic growth initiatives. He will focus on expanding the brand’s retail footprint and digital presence, while spearheading product innovation to deliver cutting-edge solutions that cater to the evolving preferences of cycling enthusiasts across India.
Mr. Pankaj Munjal, Chairman and Managing Director at Hero Motors Company, said, "Ashwani's extensive experience in business strategy, market expansion, and consumer engagement aligns perfectly with our vision for the future of premium cycling. Under his leadership, Firefox is set to further reinforce its position as the go-to brand for high-performance bicycles in India. We also expect Hero Lectro to continue driving the e-cycle revolution in India, under his rich experience."
Mr. Ashwani Gautam, said, "Cycling is at the intersection of sustainability, fitness, and urban mobility. Firefox has been a pioneer in transforming premium cycling in India, and I am excited to lead the brand into its next phase of growth. My focus will be on strengthening Firefox’s presence in the premium segment and enhancing the overall cycling experience for enthusiasts across the country."
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