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Automechanika unveils AMBITION, a Gen Z-centric event in Hall 3.1. It fuses gaming, e-sports, and entertainment with automotive career opportunities, offering workshops, expert engagement, and live performances.
Date: September 4, 2024
Frankfurt am Main – Automechanika 2024, introduces AMBITION, an innovative side event running from 10 to 14 September. This new format combines the latest technologies with career exploration, blending gaming, entertainment, and e-sports with HR and recruitment. Located in Hall 3.1, AMBITION offers Gen Z a fresh perspective on the automotive industry, featuring interactive information stands and a dedicated recruitment area. Training professions in the automotive trade will also be showcased in Galleria 0.
Automechanika stands out for its comprehensive showcase of automotive professions, from mechanical engineers to software developers. Detlef Braun of Messe Frankfurt highlights the urgent need for young talent in the face of challenges like e-mobility and AI. This year, Automechanika introduces AMBITION, a new exhibition area tailored to Generation Z. It offers an engaging introduction to diverse career opportunities in the automotive industry, marking a unique and captivating approach by Messe Frankfurt.
AMBITION at Automechanika 2024 is the perfect event for young people eager to shape their future. This interactive platform highlights recruitment, talent development, and the diverse careers in the automotive industry. Michael Johannes of Messe Frankfurt emphasizes its role in connecting Gen Z with automotive companies in a fresh, engaging way. The event will feature e-gaming, e-sports, in-car gaming, and more, with partners like EintrachtTech, MYLE GmbH, and ECON. Influencers including Gercollector and Sidney Hoffmann will be present, and evening entertainment includes performances by Rich the Kid and BAM BAM & Ours. Industry representatives from Talents4AA, TÜV Nord, and Polizei Hessen will offer career advice.
the main stage and masterclass areas will feature presentations from industry experts on recruitment and career strategies. Topics include self-marketing, leveraging social media in job searches, and making standout applications. Additionally, stress management and resilience will be covered, with insights from "Schrauberjobs" founders Christian Cloppenburg and Marco ten Hagen. Attendees will gain practical tips and strategies for successful job interviews and long-term career success.
In the Galleria at Automechanika 2024, explore the dynamic world of automotive trades. Three key vocational associations – ZKF, ZDK, and Fachverband Rheinland-Pfalz – will showcase the diverse career paths and future prospects in automotive professions. Trainees will provide insights into roles like automotive mechatronics specialists and clerks. A highlight for students includes hands-on experience building a model car, from bodywork to engine fitting.
