Hero MotoCorp and Harley-Davidson Expand India Dealership Network

India- Harley-Davidson, Inc. and Hero MotoCorp Limited., a two-wheeler manufacturer, have expanded their premium motorcycle presence in India with the opening of two new full-line Harley-Davidson dealerships in Kochi and Bengaluru. With this addition, the brand’s dealership network in India has grown to 22 locations, improving customer access to Harley-Davidson motorcycles and services.

The new dealerships showcase locally manufactured models such as the X440 and X440 T, alongside imported premium CBU motorcycles. Each outlet operates as a 3S facility, offering sales, service, and spare parts, while also retailing genuine Harley-Davidson merchandise and accessories in line with global showroom standards.

Both locations will also introduce new Harley Owners Group (H.O.G.) chapters, increasing the total number of chapters in India to 33. The H.O.G. community organizes rides, events, and rider engagement activities, providing Harley-Davidson owners with a platform to connect and celebrate the brand.

The expansion is supported by the success of the H-D X440, co-developed with Hero MotoCorp, while the X440 T further enhances the brand’s mid-size motorcycle lineup. In addition to these locally produced models, imported motorcycles such as the Softail 117 and CVO series offer premium and customized options for enthusiasts.

Harley-Davidson and Hero MotoCorp currently operate a dual-channel retail strategy in India, with 115 Hero Premia outlets catering to volume buyers and 22 full-line Harley-Davidson dealerships delivering the complete premium brand experience. This partnership enables Harley-Davidson to expand its footprint in India while strengthening Hero MotoCorp’s position in the premium motorcycle segment.

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